Connected Home Audio Devices and Internet Radio Market to Exceed $1B

  • Posted on: 20 April 2011
  • By: chw staff

According the Strategy Analytics, the connected home market will see a turnover of more than $1 billion this year.  The report titled, “Internet Radio and Connected Home Audio Devices (CHAD): Connecting Homes with Music,” found that a total of 3.3 million connected in-home audio devices were sold last year an increase of 57 per cent on previous year.  The report also found that the user demographics of current CHAD owners are skewed toward young and male user groups.

The report highlighted that although the connected home is small niche market consumer will spend more on the technology this year. Examples of connected home audio and internet radio devices include the Sensia audio system from Pure and the Sonos S5 Player from Sonos.

The report predicts that consumers will continue to purchase connected home audio devices in the coming years, and the total active installed base is expected to exceed 40 million units by 2015.

Another growing trend is: CE manufacturers are making entertainment devices that are internet aware/ready.  So users can connect to the web, subscribed to on-demand services and download the content later for you own entertainment.  These new devices also allow you to interact with them while you are out of your home via a tablet or smartphone.

According the report writer, Jia Wu, Senior Analyst at Strategy Analytics, the connected home “is a niche market, but being equipped with touch screens and Internet capability, the new generation home audio devices appeal to a decent amount of consumers that love Internet radio programs and streaming music content.”

source: businesswire