Digital Service Providers Can Benefit from $4.5B Connected Home Market
The dawn of the digital home has created new opportunities for Digital Service Providers (DSPs) to increase customer satisfaction and grow revenue per subscriber through deployment of home network equipment and delivering connected home applications and services. It also comes with many challenges in terms competition, customer service and implementation. This is according to a new whitepaper from Parks Associates titled “Service Providers and the Connected Home”. It details the steps broadband, television, communications, and wireless service providers can take to win the race to serve the digital home.
Authored by Kurt Scherf, Vice President, Principal Analyst, Parks Associates, in the paper he pointed out that DSP “must consider the impact to their brand, customer service, and overall revenues” when implementing connected home solutions and that it “must be accomplished in a much more automated way, and DSPs must manage solutions in a significantly more granular manner than what they have done in the past.”
Kurt believes that the sheer multitude of components in the digital home forces DSPs to undertake new roles and seek the most efficient and flexible ways to do so. He highlights the Critical success factors for DSPs to consider when deploying connected home devices and services.
Parks Associates forecasts that more than 8 billion devices will be connected on the home network by year-end 2015 and worldwide smartphone connections approaching 400 million by year-end 2014, these devices [smartphones] will have active roles as controllers, entertainment displays, and communications platforms blending fixed and mobile connections (voice-over-Wi-Fi and femtocells). In total, the premium care opportunity for service providers will grow from $2.4 billion in 2010 to $4.5 billion in 2014.
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