The Interactive Security Market is Growing

  • Posted on: 20 August 2013
  • By: chw staff

Research done by Strategy Analytics indicated that this is a good time to inter the market for interactive security services and remote monitoring. According to them these services are predicted to worth $1.6 billion in the next five years, in Western Europe alone and a combine total of $11.9 billion with the US. The Strategy Analytics Smart Home Strategies Advisory Services report titled, “Interactive Security: Market Outlook and Competitive Landscape”, looks at both markets up to 2018.

Strategy Analytics see a robust market developing in both Western Europe and the US, one that will expand home security beyond consumers who normally subscribe to such services. They see security services with home automation capabilities in Western Europe hitting market value of $1.6 billion and accounting for over 26 percent of the total security revenue by 2018.  The US market is predicted to reach $10 billion and accounting for over 40 percent of the whole security market.

“The home security market is larger in North America than Western Europe, but we have detected robust interest and willingness to pay for professionally monitored security, as well as, remote monitoring and control in Western Europe,” said Bill Ablondi, Director, Smart Home Strategy advisory service and author of the report.

According to Bill, “the picture is different for remote, self-monitoring and control. The Western Europe market will hit $2.9 billion by 2018, higher than the $2.7 billion we project for the UK market”.  The report noted that home security market leader Securitas Direct has launched its Verisure platform and SFR, Swisscom and others have introduced services to capitalize on the market revenue opportunity.