Netflix and Universal Studios Home Entertainment in DVD, Blu-ray and Content Streaming Deal

  • Posted on: 9 April 2010
  • By: chw staff

NetflixNetflix customers can now watch movies released by Universal Studios Home Entertainment 28 days after their release. Universal Studios Home Entertainment made the announcement today. In the deal new releases on DVD and Blu-ray will have a four weeks period by which time Universal should make enough sales of its physical and digital offerings. After this window Netflix customers will be able to stream the latest Universal releases from Netflix to their TVs and computers.

Ted Sarandos, chief content officer for Netflix said "As the home entertainment market continues to evolve, we're exploring new and creative approaches to distribution with our key studio partners. Our intent is to forge agreements that make sense for the companies involved and that, on the whole, improve the consumer experience and the movie ecosystem.  We believe the Universal deals accomplish that."

This agreement put Netflix in a strong position in the movie on-demand market. With Universal Studios Home Entertainment releasing movies all the time, customers know that after a short period the movie will be available for download and they can watch it from the comfort of their home. From the deal Netflix has benefited from reduced product cost and is able to offer significantly more to its customers.

According to Craig Kornblau, president of Universal Studios Home Entertainment. "We're extremely pleased to have reached this mutually beneficial arrangement that will allow Netflix subscribers to continue enjoying Universal's film content on DVD and Blu-ray."