RoxioNow to Replace Sonic's CinemaNow Platform

  • Posted on: 22 April 2010
  • By: chw staff

Roxio NowSonic Solutions today introduced RoxioNowtm, a wider technology platform to facilitate the new way of creating and enjoying media content.  According to Sonic the RoxioNow brand will replace CenimaNow as Sonic digital media solutions that it runs for it partners. Also RoxioNow is to offer more to businesses and consumers.

RoxioNow is a broader technology platform designed to simplified media access said Sonic, this new platform will allow retailers, consumer electronics companies and PC makers to participate in the “over-the-top” video market and provide consumers a convenient way to access new Hollywood content, as well as their own.

“Whether it's a Hollywood blockbuster or a home movie, our goal with RoxioNow is to provide consumers with persistent access to their favorite content from virtually anywhere," said Dave Habiger, President and CEO, Sonic Solutions.

The new platform includes Scenarist®, a professional tool use in production of Hollywood titles, its digital supply chain and cloud-based storage technologies for digital movie delivery, bundle with consumer software products and services for on-device content access and management.

Going forward a new “Powered by RoxioNow” logo will appear on mobile phones, PCs, HDTV and Blu-ray Disc players.

Sonic plans to expand the RoxioNow platform to offer consumer an easy way to access and share their personal content such as photos, videos and other multimedia contents.