Fitbit Wants to Connect With the Kids

With the majority of parents wanting their children to be healthier (84%) and want their families to be more active (87%), Fitbit has introduced the Fitbit Ace.  The Ace, according to Fitbit is an activity tracker that makes fitness fun for kids while inspiring the entire family to build healthy habits together. Designed for kids ages 8 and older; Ace automatically tracks steps; active minutes and sleep; has up to 5 days of battery life; it features an adjustable showerproof wristband in two colours. It offers 10 unique clock faces and two fun interchangeable bands in electric blue and power purple, kids can find the style that fits their unique personality and be motivated to wear Ace day and night, no matter what they are doing.

The Fitbit family account is designed to be compliant with Children’s Online Privacy Protection Act (COPPA) and other applicable privacy laws, allowing parents to manage who their children connect with and what information they see in the Fitbit app:

• Parent view setting: Lets you navigate between your view and your kid’s view to check their activity, progress, and approve their friend requests from family members and friends (coming soon) at any time in the Fitbit app. Ace automatically syncs with most Android and iOS devices; Windows devices coming soon.
• Child view setting: Limits what data your child sees in the Fitbit app, such as stats, friend requests, and more.
• Stay in touch: For kids with smartphones, ensure they never miss your call with notifications directly on their wrist.