KIT Digital and LG Electronics In Smart TV Partnership
KIT digital and LG Electronics have signed a strategic partnership agreement. Under the agreement, both companies will leverage each other’s technologies to develop and deploy a joint multiscreen over-the-top video (OTT) solution. KIT will also provide content and professional services to the LG's Home Entertainment Division for its Smart TV platform.
"As LG enters the domain of content portals and app stores, we require partners such as KIT digital to assist us in multiscreen, IP-based video production, management and delivery," said Young-jae Seo, vice president in charge of LG's Smart TV team. This robust cloud-based video content solution will be an important driver for our Smart TV strategy, as well as our proposed offering to MVPDs globally.”
The solution to be developed will provide viewers with anytime access to live and on-demand premium 2D and 3D content on LG Smart TVs globally.
The collaboration will encompass the following:
- LG will leverage the KIT Video Platform, KIT digital's cloud-based video asset management solution, to power LG's 3D Zone service, which provides applications on LG Smart TVs for viewing premium 3D video content
- KIT digital and LG will approach leading global multichannel video programming distributors (MVPDs) with this joint solution to offer them the ability to operate their premium content services seamlessly on LG Smart TVs
- LG will leverage KIT digital's global content services capabilities for 2D and 3D content licensing to augment LG's catalogue for its TV apps and 3D Zone service.
Future collaboration between KIT digital and LG will also focus on multiscreen, 360-degree experiences across connected LG Electronics products, delivering interactive companion screen capabilities for IPTV and OTT customers. Billing and back office services to support paid content opportunities will also be delivered under the agreement.