Sonic and DivX Collaborated on Roxio CinemaNow Platform for DivX Certified Mobile Devices

  • Posted on: 15 February 2010
  • By: chw staff

DivX Sonic solutions, the supplier of the Roxio CinemaNow™ platform and DivX, announced at this year’s Mobile World Congress that they have expanded their mobile device partnership.  According to Sonic and DivX the partnership will enable the digital distribution of an extensive catalogue of premium titles on DivX Certified® mobile devices.

The partnership will bring more convenience and flexibility to movie viewing.  It enables consumers to easily enjoy entertainment beyond the PC through virtually any kind of consumer electronics product; from mobile phones to Blu-ray devices, gaming consoles, digital televisions and in-car systems. The partnership has attracted major manufacturers and retailers such as LG, Samsung, Best Buy and Blockbuster.

 "DivX has built a robust mobile program that makes it simple for consumers to enjoy high-quality DivX movies on their phones without having to convert the file in order to watch it," said Kevin Hell, CEO, DivX, Inc. "The combination of Roxio CinemaNow and DivX will bring instant access to an unparalleled library of premium content for easy movie viewing anytime, anywhere."

The DivX mobile platform is tested to guarantee high quality DivX video playback and can compress a standard definition movie down to 1G, which is not a problem for most of today’s mobile phones.  With high-quality resolution DivX playback, consumers who own phones with a TV-Out feature can playback video content from their phone directly on the TV turning their device into a powerful portable media player.

"The Roxio CinemaNow platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers," said Dave Habiger, President and CEO, Sonic Solutions. "Together with DivX, we look forward to broadening our mobile reach and enhancing the digital home entertainment experience for consumers."