Meet The GUESS CONNECT Smartwatch

  • Posted on: 6 January 2015
  • By: chw staff

GUESS Watches has announced the launch of their new wearable tech timepiece, GUESS CONNECT, a partnership with Martian Watches of California. The multi-function, fashion chic smartwatches include models for both men and women.  The design is based on GUESS's  global best-selling style called RIGOR, this boldly styled smartwatch is powered by Martian technology that is updateable and replaceable to keep GUESS CONNECT watches fresh and relevant for years to come.

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The watches will be water resistant and will incorporate Martian's Dual Mode functionality, simultaneously offering voice command functions via Classic Bluetooth while utilizing Bluetooth LE to provide hands-free and eyes-free notifications to the wrist from thousands of popular apps and programs.

The GUESS CONNECT smartwatches will uniquely house a fully-contained Martian module that sports a microphone and clear audio speaker.  It allows users to connect to their smartphone's resident voice command app, so wearers can give voice commands, talk and listen, and respond to texts directly from the watch.  In addition, using the free iOS & Android App, users can customize which notifications are received on the watch, create unique vibration patterns to distinguish between alert types, and recall the most recent notifications with just a tap of the watch glass.

While fashion still drives most watch purchases today, GUESS recognizes the value and importance of also providing smart, high-tech value on the wrists of their young, sexy, and adventurous buyers.  The marriage of this fashion powerhouse with a leading smartwatch developer may become the first fashion smartwatch to be distributed through both the worldwide fashion watch channel and the consumer electronic channel.

"The GUESS CONNECT Smartwatch, Powered by Martian, represents one of the first true marriages of a fashion watch powerhouse and a wireless technology innovator," states Cindy Livingston, President and CEO of Sequel / GUESS Watches.  "We are thrilled to move in this direction with a proven technology innovator to create smart, GUESS designs."

Having already been distinguished as a CES 2015 Innovation Award Honoree, the new GUESS CONNECT watches are on display at the Martian Watches booth #70843 and in the CEA Innovation Showcase, both at the Sands Expo Center during the International CES event this week.

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