Australians Multi-Screen Use Has Gone Up
The digital trend is making an impact in Australia as it is in the rest of the world. Figures out last week showed that compared to a year ago Australians have increased the number of screens in their homes; viewing across all four screens (television, computer, smartphone and tablet) have gone up to 27 per cent.
An average Australians spend approximately 92 and a half hours in front of the TV each month. Playback viewing and Other Screen Usage (which includes using the TV for gaming, online activities, and Playback beyond seven days after broadcast) continue to rise.
The use of internet connected TV is on the rise, it is now in 21 per cent of Australian homes; compared to 15 per cent in the same quarter of 2012. There is also an increase in number of devices attach to the main TV in the home.
Television is still the main screen in the home but it is complemented by tablets and smartphones. Tablet use stands at 31 per cent double that of last year. Home users prefer to use Tablets for viewing web videos over smartphones, content can be both broadcast TV and non-broadcast.
“Laptops and desktop computers, which have the highest household ownership rates compared to other devices, are the primary devices used for multi-tasking, although people’s preference to use them for this purpose has declined year-on-year. Meanwhile, as their take-up continues to rise, smartphones and tablets are increasingly the primary devices people use for multi-tasking.”
Source: OzTam, Nielson, Regional TAM