Best Buy To Sell Insignia Televisions With TiVo Built In

  • Posted on: 27 May 2010
  • By: chw staff

Best Buy and TiVo announced that Best Buy exclusive television brand Insignia will be shipping with TiVo software and advanced television services already built in.  By embedding the TiVo software into the televisions will give Insignia customers an intuitive user experience for accessing online content by utilizing TiVo’s non-DVR software and advance television software, said both companies.

"Consumers tell us they want the best of Internet-based content delivered right to their televisions without the hassle of having to fumble with multiple devices, wires, and remotes," said Fernando Silva, vice president of Best Buy Exclusive Brands. "The beauty of TiVo software is that it creates a single interactive interface right on the television and integrates the myriad of online content and services. Insignia is thrilled to work with TiVo to bring this superior experience to our customers through our TiVo-powered Insignia television."

"TiVo has evolved into so much more than a DVR. We are able to customize and deliver solutions that best meet the needs of our partners like Insignia with the ability to integrate TiVo's software and advanced television services onto either set-top boxes or consumer electronics devices in a non-DVR capacity to deliver one of the best in-home entertainment experiences for consumers. We are extremely proud to be teamed with Insignia to bring the TiVo experience to this leading consumer electronics brand and we look forward to continuing to work with Best Buy on possible future endeavors." Said Jim Denney, GM and Vice President of Product Marketing at TiVo Inc.,