SGCC Survey Reveals How Consumers View Smart Grid Technologies

  • Posted on: 13 September 2011
  • By: chw staff

The Smart Grid Consumer Collaborative (SGCC) has found out in a survey of US citizens that consumers weigh society and personal benefits equally when considering Smart Grid technologies.  Market Strategies gathered the findings from the latest Consumer Pulse survey conduct for the SGCC between August and September this year.

1200 respondents attitudes were analysed based on their view of home energy management, smart meters, and smart grid technologies in general. According to Patty Durand, SGCC executive director, “We've found consumers to be remarkably consistent in their evaluation of the benefits commonly associated with the smart grid and smart meters.”

The study reveals that many factors such as, lower monthly bill to decreasing foreign energy imports encourage consumers to use the new technologies to manage energy usage.  The SGCC believes the results are a guide to help energy and technology providers to develop messages and programs that meet consumer needs.

Durand said, "The fact that respondents rated practical and financial concerns on par with environmental, conservation and energy independence issues tells much about what consumers value and the factors that may influence their energy decisions."