Yahoo Widget

At this month’s CE show Yahoo! Debuts a new connected television platform geared towards both viewers and TV programs creators, to enable them to offer more interactive contents to viewers. So far HSN, ABC, Showtime and CBS are partners with Yahoo! And talks are going on with brand advertisers (like Microsoft, Ford and Mattel) to come on board. Content producers are expected to pilot some of the solutions as early as the first half of this year.

MIPS and Yahoo have partnered to develop a platform with Yahoo Widgets already integrated. The agreement is that MIPS will develop an optimised reference platform running the Yahoo Widget Engine for digital TV and set-top box applications.  This partnership will enable vendors to develop consumer solutions based on the MIPS architecture incorporating Yahoo Widget Engine.