Naim has a passionate and committed interest in music. This is as true today as it was at the time of the company's formation in Salisbury, England, over 35 years ago. Enjoyment of music has driven Naim to design and manufacture the finest range of audio equipment available. Top engineering principles ensure that all Naim products meet and exceed the measurable parameters essential for state-of-the-art performance, safety and reliability: all essential qualities for which Naim is renowned. Measurement alone, however, is not enough: every product must also deliver the musical performance that the team could not live without.
Naim quality requires an attention to detail verging on the obsessive: a special and unique approach to component selection and system design, all within a highly specialised production environment. Every aspect of a Naim product’s design has been considered for its impact on sound quality. Even small, seemingly insignificant, production techniques are used, because of the difference they make between delivering a great and an amazing sound.
Naim's toughest critics are its management and its employees. They have always believed that being honest is the only way to communicate with their customers - music lovers and numerous musicians - who regard Naim's products as having no equals in their respective classes.
Naim does not chase market fashion and will not move from its overriding objective of achieving consistent musical performance. The company has its own record label, Naim Label, which specialises in high-quality music recordings, and has moved steadily into the world of audio streaming, multi-room and in-car audio, introducing the award-winning NaimUniti and UnitiQute all-in-one audio players and a range of multi-room audio products: NaimNet, all designed to bring new customers to the Naim fold without sacrificing Naim's legendary performance. Naim also announced an exclusive partnership with Bentley Motors in 2008, with the launch of the Naim for Bentley Premium Audio System, which is available across all Bentley models.