Consumers Want Social Media Connectivity, Said Motorola Mobility Barometer

  • Posted on: 8 December 2011
  • By: Patrick Oliphant

motorolaMotorola has release the findings from its 2011 ‘Motorola Mobility Media Engagement Barometer’ study. They found that new digital home solutions such as cloud services, social and mobile TV are changing the way we see our home appliances. Also consumer wants more content and connection. They also found that the new connected services have created additional revenue streams for service providers.

The study found that on average Germans and Americans have increased their television viewing time by four hours per week when compared to last year (2010), it now stands at 18 and 21 respectively.  Influencing the growth is On-demand TV courtesy of DVRs (Digital Video Recorders). The UK and U.S has a similar increase in those watching On-demand TV 15 and 18 percent.

Globally Internet browsing and social media takes up about 18 hours of our time per week. Additionally, social TV is already a big trend, with more than half (61 percent) of global respondents saying that they have already discussed a TV program with friends via a social network. This trend said Motorola is expected to continue.

Close to 50 percent of global consumer prefer to access social TV service on the smartphone, tablet or PC.  In South Korea, Germany and U.S over 50 percent said they use social network to comment on programs. Worldwide, people prefer a service that allows them to video chat with friends and family.

The study found that there is a great demand for connected home services. Mexico, Turkey and China are the most interested in remote home management using laptop, smartphone or tablet, followed by U.S, Sweden and Australia.

Globally, 36 percent of respondents said they would like their communications provider, instead of home security alarm companies or utility providers, to supply a home automation service. Finally, the research found controlling the home remotely is of more interest to men (34 percent) than women (26 percent).

About Motorola Mobility Media Engagement Barometer
Motorola's Media Engagement Barometer is a research project looking into the video consumption habits of 9,000 consumers across 16 markets: UK, France, Germany, Sweden, Russia, Turkey, USA, Mexico, Brazil, Argentina, Australia, South Korea, Singapore, Japan and China. The research was conducted on behalf of Motorola by independent agency, Vanson Bourne.

source: press release